Breeders’ Cup, Kentucky IT Company Strike Partnership Ahead Of 2022 World Championships - Horse Racing News | Paulick Report
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Breeders’ Cup, Kentucky IT Company Strike Partnership Ahead Of 2022 World Championships

Breeders' Cup Ltd. and STEP CG on Friday announced an agreement to make the Kentucky-based IT solutions company an official partner of the Breeders' Cup World Championships, taking place Nov. 4-5 at Keeneland Race Course.

The agreement makes STEP CG the official wi-fi provider of the Breeders' Cup World Championships as Breeders' Cup and STEP CG work together to deliver a best-in-class on-site experience for guests at Keeneland during this year's World Championships.

“We strive to align with partners who help us provide a best-in-class experience for those attending the Breeders' Cup World Championships,” said Drew Fleming, Breeders' Cup president and CEO. “We're proud to work with local partners like STEP CG who recognize the importance of providing an enhanced experience for our guests, and have the strategic prowess needed to execute at Keeneland for the 2022 World Championships.”

“As a Kentucky based company, STEP CG is proud to be chosen as technology partner of the Breeders' Cup,” said Ed Walton, CEO of STEP CG. “Horse racing fans are consuming content and engaging at the racetrack in new and innovative ways, and we're helping the Breeders' Cup embrace the future of horse racing.”

STEP CG will design and install wireless connections in the temporary structures created specifically for the 2022 World Championships. STEP CG will also add additional access points to Keeneland's existing guest wi-fi network to allow patrons to better connect throughout the entire facility. Additionally, STEP CG will monitor hardware and service during the Breeders' Cup World Championships and provide technical support leading up to and on race days.

The 39th running of the Breeders' Cup World Championships, one of Thoroughbred racing's most prestigious international events, will be televised live by NBC Sports.

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