NBC Sports Delivers Strong Broadcast, Online Viewership Of 148th Kentucky Derby - Horse Racing News | Paulick Report
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NBC Sports Delivers Strong Broadcast, Online Viewership Of 148th Kentucky Derby

Overhead view of the Kentucky Derby with Larry Collmus’ call has more than 36 million online views

NBC Sports' presentation of the 148th Kentucky Derby, a thriller won by 80-1 longshot Rich Strike, averaged a Total Audience Delivery (TAD) of 16.0 million viewers – marking the eighth consecutive year that the event topped the 15-million mark, excluding pandemic-impacted events.

Additional viewership highlights from weekend NBC Sports coverage:

  • With 16.0 million viewers, the 2022 Kentucky Derby is the most watched “Run for the Roses” since 2019 and marks an 8 percent increase from last year's event (14.9 million on Sept. 5).
  • Viewership peaked at 19.0 million viewers from 7-7:15 p.m. ET on NBC, shortly after Rich Strike mounted his astounding closing charge to cross the finish line as the winner – marking the largest Kentucky Derby peak audience since 2017, ahead of the 18.5 million for the controversial 2019 disqualification of Maximum Security.
  • The TV-only average audience of 15.8 million viewers is NBC's most-watched program since Super Bowl Sunday.
  • Led by Peacock, which live streamed the Kentucky Derby for the first time, the event posted a record Average Minute Audience (AMA) of 247,300 viewers across NBCUniversal streaming platforms.
  • The overhead replay of the race with Larry Collmus' call has been viewed more than 36 million times across NBC Sports' flagship Facebook, Twitter, Instagram and TikTok handles and the NBC Sports YouTube channel – the most-viewed Kentucky Derby video ever on NBC Sports' social media platforms and six times the consumption of Justify's Triple Crown-winning run in the 2018 Belmont Stakes (six million views). In addition, the video is the most-viewed moment ever for NBC Sports' TikTok account (11.6 million views).
  • The NBC-TV household rating for the broadcast (6:31-7:21 p.m. ET) was a 7.7/24.

Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics.

147th Preakness Stakes on NBC Sports May 21
In two weeks, Kentucky Derby winner Rich Strike attempts the next step in his Triple Crown quest. NBC Sports' coverage of the 147th Preakness Stakes from Pimlico Racecourse in Baltimore, Md., begins with the Black-Eyed Susan Stakes on Friday, May 20, at 5 p.m. ET on USA Network.  NBC Sports presents The Preakness Stakes on Saturday, May 21, at 4 p.m. ET on NBC and Peacock, with coverage beginning at 2 p.m. ET on CNBC.

PREAKNESS STAKES COVERAGE
Date Time Event Network
Fri., May 20 5 p.m. Black-Eyed Susan Stakes USA Network
Sat., May 21 2 p.m. Preakness Saturday CNBC
Sat., May 21 4 p.m. Preakness Stakes NBC, Peacock

TOP METERED MARKETS FOR 2022 KENTUCKY DERBY (Race Portion)

1. Louisville 28.5/63
2. Ft. Myers 18.7/41
3. Cincinnati 16.2/45
4. West Palm Beach 14.3/36
T5. Buffalo 11.5/29
T5. Baltimore 11.5/33
7. Knoxville 11.2/26
8. Pittsburgh 10.9/28
T9. Providence 10.7/27
T9. Hartford 10.7/28
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