Santa Anita going mobile for 75th winter meeting
Gone are the days when pay phones (remember those?) were locked up and unavailable well before the race at any given racetrack across the country. Today's racetrack managers are encouraging their fans to bring their smartphones with them to the track. At the forefront of that movement is The Stronach Group's Santa Anita Park, which is rolling out its mobile wagering application just in time for the 75th winter meeting at the Arcadia, Calif., racetrack.
“This is the direction we need to be going,” said Santa Anita vice president of sales and marketing Chris Quinn. “Technology is making our sport much more accessible and this mobile wagering platform is going to provide our on-track fans with a level of convenience that we haven’t been able to offer before. This is an exciting time and we feel these types of technologies hold great promise for the growth of our sport and the enhancement of our on-track experience.”
